Suunto today announced that it is joining forces with Strava, the online network connecting the global community of athletes.
From today, Suunto’s Ambit watches can be used with Strava’s service, which lets members share and compare their GPS-tracked activities with friends. In addition, sports enthusiasts will also now be able to buy select Suunto products through the Strava shop.
To celebrate the partnership, Suunto and Strava have launched the Suunto Sisu Challenge. Inspired by the Finnish word for bravery and determination, the challenge is an invitation for Strava members to push their limits and run 65 km (40 miles) between May 17th and June 1st, 2014.
Members who complete the challenge within the 16 day period will have the opportunity to buy an Ambit2 R, Suunto’s GPS watch for runners, and receive a free Suunto heart rate belt and a three-month Strava Premium membership. Premium membership provides in-depth analytics including heart rate analysis and other tools to help athletes stay motivated, train effectively, and have fun.
“This partnership between Suunto and Strava has been requested by Suunto fans and we are delighted to be able to offer this to running and cycling enthusiasts,” said Janne Kallio, head of digital marketing at Suunto. “It provides a great new added value for all Suunto owners and gives Strava members a new range of product options. I can’t wait to start racing with my Suunto Ambit2 in local Strava segments.”
“We are excited to partner with Suunto and welcome their community of athletes to Strava with the Suunto Sisu Challenge,” said David Lorsch, vice president of strategy and business development at Strava. “Suunto’s watches give runners and cyclists everything they need to take full advantage of the motivational tools offered exclusively through Strava Premium membership.”
Suunto’s compatibility is based on automatic data transfer between Movescount.com, Suunto’s online sports community, and Strava. Any running or cycling data tracked with a Suunto GPS watch, is automatically transferred to Strava from Movescount.com.
To find out how to get started with Strava, go to Movescount.com/connect/strava. In just a few steps you can ensure all your Moves are automatically synced to both Movescount and Strava.
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